Heinz Launches Limited Edition Clothing Line With Ketchup Stains to Benefit Charity

Ryan Nadolny

The iconic ketchup brand partnered with Oakland-based thrift store brand, ThredUp, to launch the limited edition collection.

As someone that can’t get through a single meal without spilling at least a bite on the front of my shirt, I’m on board with normalizing food-stained clothing.

Imagine my delight to hear that Heinz has partenered with ThredUp to launch a limited edition clothing collection complete with ketchup stains!

While at first I found the idea downright humorous, when I learned more I totally got down with this unique promotion all to benefit Rise Against Hunger.

Hein Ketchup Stain Clothing Picture

Heinz Selling Ketchup-Stained Clothing for Charity

At home, my kids will remind me to put on my eating shirt before sitting down to dinner. That’s not an exaggeration. No sense in ruining another good shirt!

Unfortunately, when we go out to eat, I can’t just go change into my “eatin’ attire." I have to be extra cautious and careful not to spill. 

Thankfully, companies like Heinz are out to challenge the status quo by purposefully staining shirts with an artful smear of their iconic ketchup.

It's true! Heinz has parterned with Oakland-based thrift store brand ThredUp for a new promotion they've called the Heinz Vintage Drip collection.

The new promotion is billed as “a first of its kind” featuring 157 secondhand streetwear and designer pieces, each with a unique Heinz ketchup stain.

Heinz Ketchup Stain Clothing Photo

A Heinz representative confirmed that the stains are actual Heinz ketchup, "because when it's Heinz, it's not a stain, it's a statement."

My pile of “eatin” shirts would disagree with them being a first of its kind, but then again, I’m not selling those. I suppose I’m just ahead of the trend!

The first set of clothes will drop on August 30th with a second set of “more exclusive items” dropping on September 13th, 2022.

Sales of the Vintage Drip collection will benefit Rise Against Hunger in support of global hunger relief according to the mission of the collaboration.

What is ThredUp?

Wondering about the thrift store company Heinz has partnered with for this truly unique fashion collabration?

ThredUp is on a self-declared mission to turn the fashion industry upside down by giving new life to used clothing. Ketchup stains certainly fit the bill.

An app that claims to put a thrift store in your pocket, with ThredUp you can buy and sell clothing and accessories to both reduce waste and make cash.

According to their website, buying even just one item secondhand reduces its carbon, waste, and water footprints by a whopping 82%.

Now that's a message we can get behind.

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Ryan is a food and writer from Toledo, Ohio where he's had a love affair with food since 1984. When he's not cooking or writing, he's planning the next he wants to eat.

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