This is not a drill. Chipotle is rolling out dessert, and it's going to be epic.
We repeat: This is not a drill.
Your favorite fast casual burrito chain is now offering dessert. That's right, Chipotle is about to have dessert added to its menu.
The chain mentioned on it's Tuesday earnings call that it would be testing a new dessert item at restaurants later this month. No exact date or locations were identified.
A lot of you might be thinking the obvious choice is churros. I mean, even Taco Bell has churros on its menu, so Chipotle would make them 10,000 times better, right?
While that may be true, it's not churros! It's Buñuelos!
Your South Texan editor grew up on Buñuelos, so let me try to break it down. They're kind of like crispy tortillas that are fried, and then tossed in cinnamon and sugar.
Around San Antonio, they're served with honey for drizzling, but Chipotle is going to up the game by offering an apple caramel butter dipping sauce.
Chipotle stated that the strips can be made using already existing equipment in each restaurant, and only require a few additional ingredients (like cinnamon and sugar), making it a better choice than churros, which are much like funnel cakes - a wet pastry dough that gets deep fried.
Chipotle will be serving their Buñuelos in already cut up strips, making them easy to fry and toss quickly.
Adding dessert is a fantastic way for Chipotle to win back customers and boost sales, after a string of high-profile foodborne illness outbreaks.
But now we need them to add coffee to their drink line up, because this Texan will tell you - ending a meal with coffee and a plate full of Buñuelos? There's nothing finer.
To prove it, I've got a great Buñuelos recipe for you too.
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